Subliminal Perception In A Nutshell

By Trevor Johnson

Subliminal perception was used in the 1920s on British radio stations. Radio was a new concept and many people took it as being sinister, so BBC started putting subliminal messages in its jingles. Even the book 1984, by George Orwell, mentions the use of subliminal ideas. Stores put messages in their music being piped through the building, to discourage theft. Cartoons also supply subliminal messages to children and parents alike.

Many department stores have piped music laced with subliminal anti-theft messages through their stores, in hopes to curb shoplifting. People enjoy clothes they see advertised on television and songs they hear frequently on the radio. Spotting this kind of below-conscious message is all part of the fun of being involved in modern day life.

There have been countless studies performed where stimuli is given, then the correlation between that amount of stimuli and how much someone likes something is reported. The studies show that the more familiar someone becomes with something, the more s/he likes it.

One experiment that has taken place involves ten pairs of polygons (mutli sided shapes). There are twenty individual polygons and the person taking part in the experiment will view each pair; one polygon is viewed directly and the other subliminally.

The majority of the time, people would choose the polygon that was subliminally flashed in front of them over the one directly shown. Which strongly suggests that we perceive things subliminally, even if we don't consciously recognize this.

Repetitious visual or auditory stimuli will increase the desire for a particular object. Subliminal stimuli greatly influences the cognitive processes in humans, and possibly alters behavior. From cartoons to politics, subliminal perception is everywhere. The FCC has tried to curb this occurrence by revoking broadcasting licenses of companies if they are found using subliminal messages. - 31857

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